BASF
BASF asked us to join a small group of companies in creating a UX Centre of Excellence in Mannheim, implementing a Lean UX 'launch and learn' environment, where all new product innovations are designed and incubated.
Our approach
Working with internal teams, partner agencies and consultancies we helped to refine a scalable process and way of working that can be used across teams and geographies at BASF.
The outcome
The successful launch of the Centre of Excellence and high visibility and demand across the business. During the process we designed and validated numerous new product concepts, from an internal app store to a new tool to design battery materials for EVs and conumer electronics.
